There is no human Leader, there is no human power capable of opening the door to conquer or dominate my heart, neither with cleverness nor with violence.      J. M. Arizmendiarrieta. Reflections. p. 46

Research model

Any isomorphism, including co-operative isomorphism, is a complex phenomenon. There are many factors that influence the slow loss of identity. The universality of the phenomenon not only in co-operatives but also in other kinds of institutions allows us to presume there are some general reasons why co-ops become similar to ordinary profit-oriented businesses. The model (on the left) tries to show that the main roots of isomorphism are in higher or lower expertise in four domains: (on the left): (1) Co-operative and business literacy, (2) Economic literacy, (3) Team building expertise,(4) Personal development expertise. But the expertise influence on the co-op functioning (on the right) is mediated by assumed lifestyle (the violet triangle). The model predicts that the main characteristic of our lifestyle that predicts the lifestyle is agency that is to what extent we are self-determined.